I’ve followed an entrepreneur by the name of Alex Hormozi for a while. He gives highly practical advice and perhaps sells the dream that people don’t want to chase because he provides a sobering idea of how hard you have to work to get to the top.
Though as a Christian, I don’t share the same core motivation as he does with business, I have found the templates and frameworks he gives very useful. One of these is on branding.
He effectively mentions that successful branding is about creating positive associations with your brand to your intended audience.
For example, Nike and Addidas have sports people and sports fans as their intended audience.
Good branding is when you correctly place the Adidas or Nike Logos in professional football games since this associates their sports brands with higher sports leagues which generally exemplify excellence in skill and entertainment.
Bad branding occurs when people see the same logos on apparel washed up by the beach in a Netflix documentary. The brands are then negatively associated with unsustainable waste.
Canonical’s aim is to gain a positive association between our brand and the content and products we release. This blog is a start, and there will be more in YouTube and podcast format in angles that I don’t think are present right now.
Our line of apparel is merely there as an expression of the brand as opposed to being the core of the brand itself.
Because for-profit companies seem to have the upper hand over non-profits when it comes to gaining traction and building community, our hope is that we might reach many for Jesus so that people would gain a desire to meaningfully commit and engage with God and others in their own local churches and the rest of the world.
In light of all of this, customers and community is an essential part of building a brand. So if you do have feedback, whether compliments or criticisms, you can email me at [email protected].
Blessings!